Manifesto
Every high street brand now sells individuality. None of them sell the
same thing. And yet they all look the same.
This is not a coincidence. It is a structure. The Anti-Trend Committee was founded to name that
structure — and to propose a form of resistance.
How the Committee operates
The Committee is an independent body with no industry affiliation, no commercial interest, and no
enforcement mechanism. It is not an internal brand committee. It does not belong to any fashion
house, retail group, or trade association. Its members serve in a purely independent capacity.
The Committee holds no legal authority over any brand or designer. Its power is reputational and
discursive. By formally naming aesthetic directions that have been saturated through commercial
repetition, the Committee creates a public record. Brands that continue to reproduce refused
directions do so visibly — and consumers, journalists, critics and buyers are invited to
reference these refusals in their own decision-making.
The Committee does not tell anyone what to wear, what to make, or what to sell. It believes that
making the mechanisms of aesthetic homogenisation legible is itself a form of intervention.
Refusal is not prohibition. It is accountability.
The Anti-Trend Committee does not seek to abolish the fashion industry, to return to some
pre-commercial ideal, or to tell anyone what to wear. We seek only to make the mechanisms of
aesthetic production legible — and to introduce, into those mechanisms, a small but deliberate
act of friction.
Adopted unanimously. March 2023.